Fashion

Relevant Experience

TU Fashion, New Orleans, LA
Editor-in-Chief of Web (Sept 2022 – Present)

• Redesigned and expanded the TU Fashion website using HTML, adding new pages, features, and turnkey articles, resulting in a 500% YoY increase in reach.

• Developed and optimized site functionality, improving user experience and engagement through SEO strategies and A/B testing.

• Launched the "Wave-Maker" campaign, achieving a 1,000% increase in site traffic within the first month.

• Leads weekly web team meetings and represents the team in executive discussions, aligning digital initiatives with strategic goals.

• Manages and enhances website content and design, ensuring clarity, accuracy, and accessibility.

• Analyzes performance metrics to refine content strategy, optimize retention, and maximize reach.

• Creative Directed digital campaigns, strengthening TU Fashion’s online presence and audience engagement.

• Optimized LinkedIn content strategy, driving increased website traffic and brand visibility

Tulane Technology Connection, New Orleans, LA
Senior Student Worker (Sept 2022 – Present)

• Manages and trains student employees, ensuring a high level of service and technical knowledge of Apple and Windows products.

• Leads sales initiatives and resolves complex technical client issues.

DressUp Media
Early-Stage Product Developer (Nov 2024 – Present)

• Designed and implemented foundational front-end architecture for DressUp, gaining hands-on experience in front-end development while aligning with my passion for bridging fashion and technology.

• Supported customer discovery in the early stages of DressUp by building strategic relationships with fashion organizations, leveraging qualitative insights to inform product design, enhance brand strategy, and optimize user engagement.

• Translated interview data into actionable insights, improving UX/UI functionality and product usability, applying technical expertise to refine the platform’s early development and strengthen customer retention strategies.

• Contributed from a user perspective by integrating my deep interest in fashion into the app’s development, providing valuable insights that shaped product features and user experience, and helping translate creative ideas into tangible platform enhancements.

JumpCrew
Marketing & Social Media Intern (Jan 2024 – Apr 2024)

• HubSpot Certified; developed a marketing plan for adpost.ai's social media strategy.

• Assisted in product marketing initiatives for publishers and business partners.

Amazon Web Services (AWS), Virginia
CSA Intern (June 2024 – Aug 2024)

• Designed and implemented scalable web applications and distributed systems in Big Data and Cloud Computing.

• Collaborated with engineering teams to resolve technical challenges across AWS services.

• Completed AWS Cloud Practitioner and Solutions Architect certifications.

New Orleans Fashion Week
Press Pass

• Assisted backstage and authored a column about the experience for TU Fashion.

Ports & Company, Cohasset, MA
Social Media Manager & Sales Assistant (May 2021 – Aug 2021)

• Created and scheduled marketing content to boost sales and forecasted inventory needs.

Aubuchon Hardware, Cohasset, MA
Head Cashier (June 2019 – May 2021)

• Designed marketing tools and managed customer service operations.

Parsons of Paris: Inside the Business of Fashion and Luxury (Aug – Sept 2024)

• Explored brand heritage, sustainability, and social media strategies in the luxury fashion industry.